THIS SITE SHOWING:
brand building/ creating a brand
-logo+package design
-label + trims design
creative direction
seasonal menswear-womenswear
​
CREATING A BRAND
MY ROLE:
FOUNDER OF THE BRAND: VISUAL CLOTHING PROJECT
DESIGNER OF BRAND DNA
HEAD OF DESIGN MENSWEAR/WOMENSWEAR
2017-2020
VISUAL CLOTHING PROJECT
"Showcasing the founding of a brand from idea, name and graphic layout to brand DNA and seasonal creative direction"
"a visual journey"
VISUAL CLOTHING PROJECT
"a visual journey"
Describe your image
Describe your image
Describe your image
Describe your image
THE BRAND STORY
"The brand was founded in 2017 and released in 2018 in Sweden at 120 stores menswears and womenswear - the id of the concept was to be gender neutral, in terms of expressions and ideas. Drive sustainability by innovation at product stage.
the name: VISUAL CLOTHING PROJECT was exactly what we set out to do, combining garment making - visual personalities - photography and creative minds.
The subline: "a visual journey" - aimed towards the finished presentation of a piece and the workmanship and fabrics of the clothing, the overall look and expression as a whole."
​
DANIEL IVARSSON, CREATOR OF V.C.P
​
​
the VISUAL
CONCEPT
"The visual concept and the communication around the garments was set out to be totally sustainable and minimized by design and amount of pieces used for each garment. The idea was to build something by shapes and give it a minimalistic look and outcome with its own touch.
the logo
the logo was created with simplicity in mind - 3 different outcomes with different areas of use.
VISUAL CLOTHING PROJECT
the written logo
VISUAL
CLOTHING PROJECT
the woven logo
V.C.P
​
the shortened logo
the packaging
The packaging is made from recycled polyester and FSC pappers (recycled) and with a minimum left over I production according to measurements used, so optimized from a production and sustainable point of view.
The packaging comes speaks the same language and uses shapes anda simple form.
personlities is a big part of the brand and the visual journey, using creative personas to visualize the concept and seasonal ranges.
DANIEL IVARSSON, CREATOR V.C.P
visual presentation of garments, and creative expression in line with the brand dna.
DANIEL IVARSSON, CREATOR V.C.P
VISUAL CLOTHING PROJECT
BRAND ID AND VISUAL EXPRESSION:
