THIS SITE SHOWING:
productdesign
sustainable knowledge
innovation branding
visual design in line with brand dna
production manager
CREATING THE "TECH WEAR"
THE BRIEF: Create something awesome that we have never done, aligned with the MARQET concept, within the DNA and brand concept of VCP
SHOWCASING BELOW:" a presentation of an innovative, sustainable and "new category" of product within the Visual Clothing Project brand talking to tech fashion"
MY ROLE:
FOUNDER OF THE BRAND: VISUAL CLOTHING PROJECT
CREATOR OF THE IDEA "TECH WEAR"
HEAD OF DESIGN OF THE PRODUCTS, SOURCING AND PRODUCTION.
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VISUAL CLOTHING PROJECT : No:001
ART NAME: "Sustainable performance wear"
PRODUCTION:limited to 50 pcs
AREA: functional performance
LAUNCH DATE: / 2020/03/10 /
VISUAL CLOTHING PROJECT
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introduces tech wear, a new category in clothing, combining nature - technical fashion and function.
A set of tech wear for use in harsh environment or just as a second layer. Sustainable pieces with multifunctionality.
THE TECH SET
FUNCTIONAL SUSTAINABILITY
Functional sustainability is all about the product - use and lifespan. The birth of the product, fabric and trims are made from recycled materials. The product itself was made to have multipurpose and therefore a long lifespan and a lots of different areas of use. All the way from the mountains down to the city. The tech set is windproof by 5G/1000m2, it is waterproof up to 5000K, we have used breathable technology for the garments to breath under heavy use. The product was manufactured and produced by selected workers in a special unit, the size of a normal sample room. All seams are heat sealed and integrated. On top of the fabric we have the bionic finish that is a sustainable finish helping the water and rain to drip of smoothly.
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shellfabric: Recycled polyester
weight: 240gsm
finish: bionic finish
all seams are heat sealed
waterproof 5000K
windproff 5g/1000m2
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CREATING THE FABRIC
We created the fabric out of a recycled polyester shell fabric, holding the weight of 120gsm, adding function and sustainability coating gave it the body and weight of 240gsm.
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shellfabric: Recycled polyester
weight: 240gsm
finish: bionic finish
all seams are heat sealed
waterproof 5000K
windproff 5g/1000m2
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THE TECH SET
"tech details"
FUNCTIONAL ZIPS
DETACHABLE HOOD
ADJUSTABLE LEGOPENING
LASER CUT COLLAR
TECH POCKETS
LASER CUT 3D POCKETS
ADJUSTABLE CUFFS
ADJUSTABLE LEGOPENING
LEG POCKET W ZIP
PERMANENT FRONT CREEST
tech wear
side zips
Opening for easier
movement
cuffs
adjustable cuff
leg pocket
trousers
slanted side pocket
leg opening
Opening for easier
comfort
FROM TOTE TO WARDROBE
The sustainable tote - with a hidden function, can be turned into a wardrobe and at the same time function as a tote bag.
The sustainable tote - with a hidden function
3 cups
Blueberries
Handles
for easy carrying
Wardrobe pkt
Place the kit in the wardrobe
Snapbutton tote closure
Flat buttons
Curved zip
Transform from wardrobe to tote.
Inside you'll find the wardrobe function, zip your gear and fold it in to tote mode.
off use flap with easy closing
from overshirt to hooded jacket
The hooded jacket can be transformed into an overskirt by using the snapbuttons, to get a cleaner look, and for a more diverse garment.
The sustainable tech set.
Hood for function - buttons and 2 grip closure.
Multi functions zip for easy access.
Tailored performance - minimal design
Tech Trousers
Tailored functional trousers, with a straight loose leg for better comfort and the correct silhouette. a functional cargo pocket at the right hand side leg. Slanted pockets and gathered was it with a fully functional zip fly. The bottom hem carries a zip up function for easier pull on function.
Fully wheater proof
Straight cut trouser with pockets
Cargo pocket with welded zip
Weleded zip opening at bottom leg