sustainable creativity
Sustainability is a key and a tool for design and production, it's a must when it come to creating products and/or concepts. Circular business models and a vision of zero emission and an unnoticed footprint is the goal.
Sustainability in terms of fabrics - design and production, social compliance has been a big part of my work and how I lead a team of creatives and production departments. Innovation and new techniques are something that is constantly improving and one need to stay ahead and transform old habits and business models into longlife ideas and techniques.
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Local production and leftover fabrics is another form of sustainability, where transportation - virgin fabrics and the social compliances place a huge different. And of course the idea of bringing production closer to your consumer.
PROJECTS TALKING TO SUSTAINABILITY - CIRCULAR DESIGN - INNOVATION
dobber is a Swedish jeans brand, it was launched in 1974 by design duo Dan and Björn, with the idea of creating clothes and jeans that are not only comfortable and practical but also loaded with authenticity and expression. The brand has its DNA in simplicity and a design philosophy that talks to timelessness, and we implemented and put sustainability as a part of Dobber's DNA. Natural fabrics and comfort is mainfocus when it comes down to creating products. The denim talks to authenticity and design expressions are inspired by history, but with the ambition to take the brand forward in expression and in time with the planet in mind.
CREATING A SUSTAINABLE BRAND : DOBBER
Fabrics @ dobber has to be selected with nature in mind, the brand DNA tells to use only material from the nature and with organic content and often recycled and if possible with a bio function for long-lasting and durability of the finished garment.
An assurance is the certificates that informs ands how transparency in terms of fabric - production and social compliance.
FSC ORIGIN
PRODUCTION
TRANPORT
Product lifecycle @ dobber
RECYCLE
SHOP
CONSUMER
INFORMATION
We started with the fabric, only using recycled - or organic cotton for our jeans. The pocket bags - metal and the adjusted jacron are all sustainable and they can be recycled. We started to look into new techniques such as laser treatments, ozone washing and in common washing we started to measure the water - energy - chemical and impact through EIM system, and set a standard that set us a part from others and gave us control and transparency of how and what the impact were on each product.
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3781 L = average H2o consumption in one pair of dobber jeans
paperlabel sustainable "Charon"
from FSC sourced paper, from Panama Trimmings
recycled and snap off button+rivet, from Prym
2/1 twill, undyed organic cotton pktbags
Wash developments with EIM system - altered to minimize water - energy and chemical consumption. Moving towards laser treatment and ozone washing
Trims @ dobber
Closed loop / circular ready trims for the brand labels.
Of course we wanted to make the least impact possible and aim towards a circular flow for all of our trims, using recycled polyester in the woven labels and all cellulosa based articles aka paper labels undyed and with FSC paper, size and measurements adjusted to minimize leftovers. The metal trims comes from PRYM life and they are certified recycled metals, ready to be taken of the finished garment once worn out and ready for recycling.
The main focus was also the strip the garments to use as few articles as possible, but still with the brand identity fully visible.
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A sustainable project, creating performance wear for everyday commute to mountaineering - with nature in mind. This piece was created in a limited edition carrying 1-50 pcs. Included in the set Functional Overshirt - with detachable hood : Tailored cargo trousers in tech fabric : Tote - created into be a wardrobe with the same features in fabric and function.
VISUAL CLOTHING PROJECT
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zero emission project
coming soon
